Yet Clickbait feels consistently narcissistic – a fantasy of how one man’s disappearance would derail those around him, how the women he loved would maintain his innocence, and how quickly and destructively everyone else would assume the worst about his character, because, you know, that is what happens these days.Ĭlickbait is yet another digital-concerned show/film that gestures at big ideas about the internet – catfishing, cancel culture, surveillance, etc – but fails to capture the contours of life on it, both on an emotional level and on an aesthetic one. Each episode assumes a different main perspective – first Pia, then Detective Rohan Amiri (Phoenix Raei), Sophie, Nick’s online mistress Emma (Jessica Collins), scruple-less reporter Ben Park (Abraham Lin), the brother of a woman found through the investigation (Daniel Henshall), and the Brewers’ eldest son, high-schooler Ethan (Camaron Engels). That comes as a shock to Pia and Nick’s wife, teacher Sophie (Betty Gabriel), who vigorously defend his reputation – ultimately, Clickbait’s main preoccupation – as the incompetent police investigation unfolds. The day after a fight with his sister, Pia (Zoe Kazan), a suspicious video is posted online in which a bruised and bloodied Nick holds a sign that reads “I abuse women,” and “At 5 million views, I die.” Created by the Australian showrunner Tony Ayres and fellow Aussie Christian White, Clickbait begins with a disappearance: that of Nick Brewer (Adrian Grenier) a physical therapist and consummate family man in Oakland, California, though the show is clearly filmed elsewhere (Melbourne, Australia).
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